The Athletic Sport taping is a technique which alleviates pain and facilitates lymphatic drainage by microscopically lifting the skin. The Athletic Sport tape is applied strategically to the body to provide support, lessen pain, reduce swelling, and improve performance. It is designed to stay on for an average of 3-4 days — even as you shower. The adhesive is heat sensitive; it should be rubbed to make sure it properly adheres to your skin.